For most people, they are asked this question and say “No. I am pretty logical when it comes to money and investments.” However, if you really think about your money decisions on a day-today basis, are they truly logic based and unaffected by emotions? Likely not.
The study of Behavioral Finance emerged in 2002 with research done by Nobel Prize winning psychology professor, Daniel Kahneman. His investigation revealed “repeated patterns of irrationality, inconsistency, and incompetence in the ways human beings arrive at decisions and choices when faced with uncertainty.”