logo small

behavioral finance

Away From the Numbers: Keeping Money and Goals in Perspective

away from the numbers

Numbers guide much of our daily lives. From the price of a gallon of gas to the cost of our morning coffee, numbers are solidly submerged in our collective consciousness. Numbers are absolute. Even though the cost of a gallon of milk may go up or go down, what the numbers involved mean stay static and absolute. Prices may fluctuate, but a dollar is still four quarters, ten dimes, twenty nickels or one hundred pennies (as unwieldy and impractical counting all of them out at the coffee shop cash register might be). Numbers are logical and predictable. Three times seven will always add up to twenty-one (a number that has much significance at the blackjack table and equal importance for college students looking to embrace their new-found adulthood with a pint or two at the local watering hole). Numbers are practical and unemotional. Numbers know no sympathy - just ask anyone who has ever gotten a costly ticket for exceeding a posted speed limit. Numbers are a lot of things but one thing they are certainly not: numbers are not people.